iTunes Unlimited - Why not?

Who cares about eMusic, really!

iTunes needs to do something! The biggest issue with online downloading is the pricing that is eating at every single music and movie lovers back pocket. iTunes doesn't need to go to a subscription or unlimited plan. eMusics threat that a law suit is appearant is a laugh. iTunes could bundle a gift card to itunes with each new purchase, slash prices to downloads and work with music and movie companies to reduce prices.

The way iTunes,Amazon,Netflix and Zip prices are going, they are probably losing more money to online file sharing than price cutting would cost them.

Let's see a little online file downloading price war! It's about time.