iPaper - iPhone Amazon Kindle Application

So, what do you do when you have a catalog of more then 240,000 titles available, a proprietary device (Kindle) that is the only source of retail for your ebook Kindle store? Develop an application for a device that is in the hands of millions of customers already. Sure you lose the e-paper and text-to-speech *cough, but in a pinch using Kindle iPhone will let you carry your Kindle titles with you. [AMAZON]