Thin is in! Will Apple set the new laptop trend again?
APPLE AIR - THIN
Apple has be setting design standards with innovative designs for decades, many say that the removal of the floppy drive was initiated by Apples removal of the drive around 1999 when the iBook came out. Over the past few years companies have been scrambling to catch up, let’s look at Dell. This year they have entered into the mass-market chains (Walmart, Best-Buy, Staples, etc.). Their whole campaign and designs are around personalization. Who does that sound like?
Now if you realize that Apple designs are about pushing the envelope (Mind the pun) then Thin is in! With the announcement of the Apple Air, a couple of design standards will need to be re-thought. The Air isn’t just Thin! Light! And about style! What will probably become standard in the next couple of years in all laptop designs; will be the incorporation of a backlit keyboard. Also the removal of the DVD drive to an external resource. It’s also believed that the AIR (Apple naming convention for the wireless components i.e. AIRPORT), is the reason the DVD drive is external, and the move to a large use in Wifi technology is ahead.
Okay, the Apple AIR will probably not sell a huge amount of units in the next few months, but it is attractive as an option for students and business people looking for the compact laptop.
Amazon pre-sales state the AIR will ship around Feb. 1. 2008, and you can already pre-order with them or at the Apple store.
Apple has be setting design standards with innovative designs for decades, many say that the removal of the floppy drive was initiated by Apples removal of the drive around 1999 when the iBook came out. Over the past few years companies have been scrambling to catch up, let’s look at Dell. This year they have entered into the mass-market chains (Walmart, Best-Buy, Staples, etc.). Their whole campaign and designs are around personalization. Who does that sound like?
Now if you realize that Apple designs are about pushing the envelope (Mind the pun) then Thin is in! With the announcement of the Apple Air, a couple of design standards will need to be re-thought. The Air isn’t just Thin! Light! And about style! What will probably become standard in the next couple of years in all laptop designs; will be the incorporation of a backlit keyboard. Also the removal of the DVD drive to an external resource. It’s also believed that the AIR (Apple naming convention for the wireless components i.e. AIRPORT), is the reason the DVD drive is external, and the move to a large use in Wifi technology is ahead.
Okay, the Apple AIR will probably not sell a huge amount of units in the next few months, but it is attractive as an option for students and business people looking for the compact laptop.
Amazon pre-sales state the AIR will ship around Feb. 1. 2008, and you can already pre-order with them or at the Apple store.
Labels: Apple, Apple information, Apple thin, commentary
